Marketing Manager Salary by State
How much marketing managers earn in each state. SOC code 11-2021 (Marketing Managers). Bureau of Labor Statistics OEWS, May 2025.
- National median wage$166,790Half earn more, half less
- National mean wage$177,770Average of all workers
- Median hourly wage$80.19Mean $85.47/hour
- U.S. employment395,240Wage & salary jobs
- Top-paying stateMassachusetts$213,230 mean
- States with data48 / 51Others not published by BLS
How much do marketing managers make?
Nationally, marketing managers earn a median of $166,790 a year and a mean of $177,770 (BLS OEWS May 2025). The middle half of the occupation earns between $123,020 (25th percentile) and $216,410 (75th percentile); the bottom 10% earn under $90,260 and the top 10% more than $293,610.
That median is 3.3× the median for all U.S. occupations ($50,980).
By state, the mean wage ranges from $213,230 in Massachusetts (highest) to $120,770 in Mississippi (lowest). After adjusting the median for each state’s price level, Massachusetts comes out on top at $200,397 in national-average dollars.
BLS did not publish wage estimates for this occupation in: Delaware, Rhode Island, Vermont.
National pay distribution
| Percentile | Annual | Monthly | Hourly |
|---|---|---|---|
| 10th | $90,260 | $7,522 | $43.39 |
| 25th | $123,020 | $10,252 | $59.14 |
| Median | $166,790 | $13,899 | $80.19 |
| 75th | $216,410 | $18,034 | $104.04 |
| 90th | $293,610 | $24,468 | $141.16 |
| Mean | $177,770 | $14,814 | $85.47 |
25th and 75th percentile hourly figures are annual ÷ 2,080 hours.
Marketing Manager salary in every state
Click a column heading to sort. Adjusted median = median × 100 ÷ BEA regional price parity (2024).
| State | Mean wage | Median wage | Median hourly | 10th pct | 90th pct | Adjusted median | Employment |
|---|---|---|---|---|---|---|---|
| Massachusetts | $213,230 | $212,020 | $101.93 | $122,350 | $310,510 | $200,397 | 14,270 |
| California | $207,860 | $193,620 | $93.09 | $104,370 | $326,400 | $174,905 | 54,660 |
| New York | $202,480 | $181,200 | $87.12 | $104,140 | $324,310 | $167,933 | 54,000 |
| New Jersey | $198,400 | $180,040 | $86.56 | $126,760 | $298,870 | $165,478 | 13,510 |
| Colorado | $196,210 | $182,730 | $87.85 | $121,560 | $289,870 | $177,236 | 6,010 |
| Virginia | $195,940 | $187,820 | $90.30 | $107,710 | $292,430 | $185,776 | 6,890 |
| District of Columbia | $194,070 | $177,170 | $85.18 | $107,400 | $291,740 | $161,210 | 3,470 |
| Minnesota | $191,820 | $173,300 | $83.32 | $103,160 | $303,350 | $175,761 | 8,500 |
| Washington | $185,590 | $172,270 | $82.82 | $98,220 | $293,590 | $161,000 | 8,880 |
| Connecticut | $179,330 | $169,240 | $81.36 | $101,330 | $283,930 | $163,359 | 5,800 |
| North Carolina | $173,660 | $165,480 | $79.56 | $96,760 | $274,100 | $175,483 | 10,790 |
| South Dakota | $172,390 | $167,750 | $80.65 | $101,350 | $233,820 | $189,334 | 220 |
| Oregon | $171,930 | $161,560 | $77.67 | $93,220 | $280,020 | $156,248 | 4,960 |
| Montana | $170,770 | $165,580 | $79.61 | $90,670 | $212,760 | $175,032 | — |
| Illinois | $170,370 | $162,860 | $78.30 | $95,990 | $276,340 | $162,860 | 21,140 |
| Georgia | $168,940 | $160,760 | $77.29 | $94,390 | $277,180 | $166,937 | 8,510 |
| Kansas | $163,980 | $154,510 | $74.28 | $97,870 | $243,790 | $171,487 | 1,570 |
| South Carolina | $162,650 | $143,290 | $68.89 | $79,870 | $275,430 | $152,924 | 3,760 |
| New Hampshire | $161,610 | $143,280 | $68.89 | $96,990 | $229,920 | $137,505 | 1,460 |
| Maryland | $160,240 | $154,160 | $74.11 | $82,830 | $256,260 | $146,819 | 6,510 |
| Texas | $159,810 | $147,880 | $71.10 | $81,820 | $259,200 | $152,297 | 44,680 |
| Pennsylvania | $159,270 | $150,810 | $72.51 | $76,990 | $246,320 | $154,518 | 13,840 |
| Florida | $159,010 | $142,620 | $68.57 | $78,250 | $261,310 | $137,930 | 24,820 |
| Maine | $157,080 | $135,380 | $65.09 | $92,710 | $232,310 | $139,567 | 1,320 |
| Wyoming | $155,840 | $161,580 | $77.68 | $96,690 | $220,380 | $174,304 | 100 |
| Utah | $152,090 | $139,830 | $67.23 | $79,400 | $229,240 | $141,385 | 6,100 |
| Arizona | $152,080 | $132,220 | $63.57 | $86,010 | $225,150 | $131,301 | 4,870 |
| Michigan | $150,850 | $138,510 | $66.59 | $80,260 | $222,910 | $143,981 | 6,620 |
| Indiana | $150,830 | $136,260 | $65.51 | $82,380 | $233,460 | $146,045 | 3,350 |
| Idaho | $150,750 | $142,090 | $68.31 | $76,690 | $251,590 | $148,785 | 1,320 |
| Arkansas | $148,230 | $136,520 | $65.63 | $67,340 | $223,680 | $157,100 | 1,860 |
| Ohio | $147,400 | $132,330 | $63.62 | $77,490 | $224,990 | $142,597 | 10,620 |
| Tennessee | $145,590 | $131,990 | $63.46 | $78,790 | $222,680 | $143,624 | 7,730 |
| Wisconsin | $145,300 | $133,600 | $64.23 | $83,990 | $211,990 | $141,977 | 4,890 |
| Missouri | $144,840 | $130,550 | $62.76 | $76,160 | $226,700 | $143,778 | 6,550 |
| Iowa | $139,870 | $131,120 | $63.04 | $80,160 | $203,180 | $149,339 | 2,210 |
| Kentucky | $138,310 | $128,930 | $61.98 | $77,340 | $204,550 | $142,938 | 1,930 |
| North Dakota | $136,760 | $125,580 | $60.38 | $78,340 | $198,340 | $141,101 | 180 |
| Oklahoma | $136,560 | $126,920 | $61.02 | $69,990 | $210,760 | $144,556 | 1,420 |
| Louisiana | $136,210 | $120,650 | $58.01 | $72,800 | $208,180 | $136,791 | 940 |
| Alabama | $135,310 | $120,160 | $57.77 | $70,790 | $225,300 | $135,315 | 1,540 |
| Nevada | $134,410 | $107,550 | $51.71 | $66,660 | $221,890 | $107,550 | 3,430 |
| Hawaii | $132,170 | $117,770 | $56.62 | $68,610 | $218,210 | $107,064 | 570 |
| New Mexico | $130,660 | $122,980 | $59.13 | $77,540 | $204,770 | $133,384 | 800 |
| Alaska | $130,600 | $116,270 | $55.90 | $79,640 | $196,800 | $113,545 | 240 |
| Nebraska | $127,360 | $110,570 | $53.16 | $74,510 | $194,650 | $122,719 | 1,910 |
| West Virginia | $121,140 | $98,750 | $47.48 | $70,970 | $194,200 | $110,335 | 300 |
| Mississippi | $120,770 | $100,940 | $48.53 | $61,790 | $209,090 | $116,023 | 770 |
| Delaware | — | — | — | — | — | — | 1,060 |
| Rhode Island | — | — | — | — | — | — | — |
| Vermont | — | — | — | — | — | — | — |
Highest median pay
- Massachusetts — $212,020
- California — $193,620
- Virginia — $187,820
- Colorado — $182,730
- New York — $181,200
Lowest median pay
- West Virginia — $98,750
- Mississippi — $100,940
- Nevada — $107,550
- Nebraska — $110,570
- Alaska — $116,270
Best pay after cost of living
- Massachusetts — $200,397
- South Dakota — $189,334
- Virginia — $185,776
- Colorado — $177,236
- Minnesota — $175,761
The most marketing managers work in California (54,660 jobs), New York and Texas.
Frequently asked questions
How much does a marketing manager make?
The national median wage for marketing managers is $166,790 a year and the mean is $177,770, according to BLS OEWS May 2025 estimates.
Which state pays marketing managers the most?
Massachusetts has the highest mean wage for marketing managers at $213,230.
Which state pays marketing managers the least?
Mississippi has the lowest mean wage for marketing managers among states with published data, at $120,770.
Where do marketing managers earn the most after cost of living?
Dividing each state’s median wage by its BEA price level, Massachusetts ranks first at $200,397 in national-average dollars, followed by South Dakota and Virginia.